I Hope They Didn't Bring Apple Juice

A Call To Action For All Those Who Take Youth Hockey Way Too Seriously

There was about two minutes to play in the playoff game and I was anxiously pacing behind the bench, barking out whatever instructions seemed important at that very moment. You watch the game and you watch the clock in those final seconds, sometimes precisely at the very same time.

We were up by a goal, poised to advance to the next round of the playoffs, when I felt a tug on my jacket.

“Ah coach,” one of my players said on the bench.

“Yea,” I answered, concentrating more on the game and the clock than on him at that instant.

“Are there snacks today?”

“Whaaaat?” I barked exasperated.

“Did anyone bring snacks today?”

“Huh?” I said as I looked away.

“I hope they didn’t bring apple juice,” the young boy said. “I don’t like apple juice.”

The moment froze me in all the playoff excitement, the way all special and meaningful moments should. If somehow, I could have captured that conversation on tape, I would have had one of those special sporting moments for parents everywhere, the kind you need to play for coaches and executives and trainers and managers and all of us who take youth hockey way too seriously.

It isn’t life or death, as we like to think it is. It isn’t do or die as often as we pretend it to be. In one tiny moment in one game, youth hockey was reduced to what it really is about. Apple juice. OK, so it’s not apple juice. But what apple juice happens to represent in all of this. The snack. The routine. The ritual.

Overwhelmingly, kids would rather play a
lot and lose than win while playing a little.

Kids can win and lose and not even give a second’s thought about either, but don’t forget the post-game drinks. If anything will spoil a good time that will.

You see, it’s all part of the culture of hockey. Not who wins, not who scores goals, not which team accomplished what on any given night, but whether Mom and Dad are there, whether their grandparents are in the stands watching, whether their best friend was on their team and they got a shift on the power play, and yes, about what they ate.

When you get involved in hockey, when you truly put your heart into the game and into the environment and into everything, it can be when it’s at its best. The game is only part of the package.

It becomes a social outing for parents. It becomes a social outing for children. It should never be about who is going for extra power skating and who is going straight from Mites to the Ottawa Senators but about building that kind of environment, the kind of memories kids and parents and families will have forever.

Sometimes, when I stand around the arenas I can’t believe the tone of the conversations I hear. The visions are so shortsighted. The conversations are almost always about today and who won and who lost and who scored. Not enough people use the word fun and not enough sell it that way either. Hard as we try to think like kids, we’re not kids.

Hard as we try to remember what we were like when we were young, our vision is clouded by perspective and logic, something not always evident with children.

Ask any parent whether they would rather win or lose, and without a doubt they would say win. But ask most children what they would prefer: playing a regular shift, with power play time and penalty killing time on a losing team rather playing sparingly on a winning team, and the answer has already come out in two different studies. Overwhelmingly, kids would rather play a lot and lose than win while playing a little. They would rather strap on their hockey equipment from HockeyMonkey and start playing than be champions.

Like I said, it is about apple juice. It is, after all, about the experience.

You can’t know what’s in a kid’s mind. I was coaching a team a few years ago when I got a call from the goaltender’s father. It was the day before the championship game. The father told me his son didn’t want to play anymore.

“Anymore after tomorrow?” I asked.

“No,” the father said. “He just doesn’t want to play anymore.”

“Did something happen?” I asked.

“He won’t tell me,” the father said.

I hung up the phone and began to wonder how this happened and who would play goal the next day when I decided to call back.

“Can I talk to him?” I asked the father.

The goalie came on the phone. “I don’t want to play anymore,” he said

“But you know what tomorrow is, don’t you? Are you nervous?”


“Then what? You can tell me.”

“I don’t like it anymore.”

“Don’t like playing goal?”

“They hurt me,” he said.

“Who hurts you?”

“The guys,” he said.

“What guys?”

“Our guys. They jump on me after the game. It hurts me and scares me.”

“Is that it?”


“Do you trust me?”


“What if I told you they won’t jump on you and hurt you anymore. Would you play then?”

“Are you sure?”

“I’m sure.”

“Then I’ll play.”

And that was the end of the goalie crisis.

The kid was scared and wouldn’t tell his parents. The kid loved playing but didn’t love being jumped on after winning games. You can’t anticipate anything like that as a coach. You can’t anticipate what’s in their minds. It’s their game. We have to remember that. It’s not our game.

They don’t think like we do or look at the sport like we do. They don’t have to adjust to us, we have to adjust to them. We have to make certain we’re not spoiling their experience.

Our experience is important too, but the game is for the children and not for the adults. We can say that over and over again, but the message seems to get lost every year.

Lost in too many coaches who lose perspective and who think nothing of blaming and yelling and bullying.

Lost by parents who think their son or daughter is the next this or the next that and they are already spending the millions their little one will be earning by the time they finish hockey in the winter, 3-on-3 in the summer, power skating over winter break, special lessons over March break, pre-tryout camp before the AAA tryouts in May and a couple weeks of hockey school, just to make certain they don’t go rusty.

I have asked many NHL players how they grew up in the game. My favorite answer came from Trevor Linden, who has captained more than one team. He said he played hockey until April and then put his skates away. He played baseball all summer until the last week of August. He went to hockey camp for one week then began his season midway through September with tryouts.

They don’t think like we do or look at the sport like we do. They don’t have to adjust to us, we have to adjust to them. We have to make certain we’re not spoiling their experience.

No summer hockey. No special schools. No skating 12 months a year.

“I didn’t even see my skates for about five months a year,” he said. “I think the kids today are playing way too much hockey, and all you have to do is look at the development to see it really isn’t producing any better players. We have to let the kids be kids.”

When, I asked Gary Roberts, did he think he had a future in hockey.

“When I got a call from an agent before the OHL draft,” he said. “Before that, it was just a game we played.”

Do me a favor: Until the agent comes knocking on your teenager’s door, let’s keep it that way. A game for kids.

And one reminder, I don’t care what the age: Don’t forget the snacks.


Steve Simmons writes a sports column for the Toronto Sun when he isn’t coaching youth hockey. (Reprinted with permission.)



A Million Thank you's!

I am so glad that this article has been written by a male coach! If it had been written by a Mom, it would not have been taken as seriously. I am grateful for this article because the sentiments of this coach mirror and represent my feelings for the wonderful game of hockey. However, I have felt before today that I was an alien sitting and quietly enjoying all the wonderful benefits of hockey. The friendships, the respect of the coaches, the socializing of the parents, the exercise, the smiles, the bonding at tournaments, the snacks and play dates after games. Hockey is a wonderful way for kids to meet and become friends outside their own small world, kids from different schools and backgrounds. One of the aspects of travel hockey that I loved was watching all the boys develop overtime. My son and I have a stronger bond because of all the driving time and watching time and the wonderful discussions that ensued after a game, such as, who played well, who was away, who wasn't feeling well, what the coach said etc. We hardly ever talked about winning.
My son quit hockey after 8th grade as he hated checking. He was never a very good player but had an amazing time playing three or four times a week for years and years, always with a smile and very sweaty hair!
He is 15 and this is now his third year as a hockey referee. He prefers to work for mini mites and mites as those are the kids who are having the most fun all chasing the pack in unison.
I enjoy watching him referee and talking to him after the game about the players, the coaches, the other referee as well as whether he was cold or hungry or happy etc.
This is a wonderful article. Thanks for paying attention to the kids and understanding our role as coaches and parents to provide a safe, happy and fun outlet for our children!
PS. Take a lot of photos, they grow up so quick and it is lovely to reminisce over these wonderful memories!

Lisa Katzman

Love This!!

We loved this article so much that we printed it for all our Squirt and Mite parents and made "Apple Juice" our theme for the year. As parents if we felt ourselves getting too interested in the scoreboard instead of our kiddos we could just call out "Apple Juice" - it worked as a great reminder!!

Thanks for such a relevant article.

Charity Neal
Craig Youth Hockey

Love this article!!

I appreciate this article. I also forwarded it on to our organization and delivered it to another who could possibly benefit from it's message. Thank you.

I Hope They Didn't Bring Apple Juice

Thank You, Thank You, Thank You!!!
This article is one of my favorites.

I have 2 sons that were in hockey from the time they were 4. One of them is still playing and loving every minute of it. The other unfortunately was always with a group of coaches and parents that started playing for the W since the kids were 7. This group actually mocked my husband and I for suggesting that the kids have fun and this level should focus to teaching fundamentals. After sitting the bench and getting minimal attention at practices because at that young age did not have enough talent, my son left the sport. I give him a lot of credit he stayed with it for years until he just had enough.

This article expresses my exact feelings on youth sports.

Thank you again for such a great article!


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