Well, apparently this is happening:
It's come to this for the Montreal Canadiens: The Catholic church is asking people to pray for the last-place NHL team. The church has placed an ad in Montreal newspapers in hopes of an eighth-place finish and a spot in the playoffs. The ad shows the Eastern Conference standings with every team listed except the Canadiens. In eighth place, the final playoff spot, it simply says "Prions," French for Let Us Pray.